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3 Tips to Get More Instagram Followers

With over 1 billion active users and an engagement rate 58 times higher than Facebook or Twitter, Instagram has become a necessary component for brand success. Make the most of your social media strategy by following these tips to get more Instagram followers:

• Your profile is your first impression on Instagram. Visitors will decide within seconds whether or not to follow you. Let’s break it down by section:

• Name - Not to be confused with your username, the name you display should be either your actual name or the name of your company. While this may seem obvious, it is vital to make sure the name you publish is the name that your audience will be searching for across all platforms. Instagram only allows searches by username, name, tags, or location, so when it comes to SEO, your name is critical. 
• Bio - This is your opportunity to tell your audience who you are and what you do. With a maximum of 150 characters, your bio is a small but mighty space for making a first impression. Don't be afraid of using your brand personality, including niche keywords, a branded hashtag, and relevant and thoughtfully placed emojis. Adding a call-to-action is also a great way to encourage interaction, like "visit our website" or "reach out to us at [email protected]" 
• Website link - Instagram allows only one clickable link on your profile. Think about where you want to direct traffic. Is it your website homepage? Or is it your most recent blog content or latest product campaign? Your link can be changed as often as you'd like and should reflect your brand goals. 
• Profile picture - An ideal choice for your profile picture is the logo you use across all social media channels and marketing materials, to keep a cohesive brand image. 

• Consistency is key. New followers should have a pretty good idea of what your brand represents based on your profile.  

• Everything from your bio to your photo grid needs to feel intentional and streamlined. Your most recent nine posts are what drive your profile's aesthetic, so they need to convey your brand personality. Be consistent with your colors, filters, photography style, tone of voice, and type of content.  
• Consistency also applies to the way you post and interact on Instagram. Templates are a great way to ensure that your posts are creating a strong visual identity.

• Pay close attention to trends. Staying up to date on Instagram trends and statistics can help you create the perfect user experience.

• Stories, one of Instagram’s more recent features, has gained immense popularity over the past three years, and has more than 500 million daily users! Users now expect to see brands posting to their stories far more frequently than their profile. Stories also allow you to create polls and ask questions, increasing opportunities for interactions.
• Familiarize yourself with Instagram analytics. Routinely check your engagement data and use demographic insights to sharpen your marketing strategy: Who are you reaching? What days and times are they engaging on Instagram?  

Conclusion

There are dozens of tips out there on getting more followers, but focusing on these three core points will give you great results. If you optimize your profile, remain consistent, and track insights, you’ll build enough momentum to grow a profitable following on Instagram.